Starting a business is not an easy task. From the initial idea to the research, development, and launching, the entire process is complex.
Every new entrepreneur struggles with the simple question, what type of business should I start? I decided I would like to simplify that process a little bit for you.
Here are 10 business ideas you can start right now:
Social Media Management
Are you good at social media? Do you know how to build followers and increase sales through social media marketing? This is the business for you. Reach out to local businesses directly in person or by messaging them on social media and offer your services.
Social media is only going to continue to grow in the future. It only makes sense that businesses will be interested in having a professionally run social media presence. Start by growing your personal account to have credibility, then work on branching out.
Landscaping & Hardscaping
Next on our list, landscaping, and hardscaping. Landscaping and hardscaping have been around for a while now and is still a great option for new entrepreneurs. Maybe start small, and get a small lawn route going.
Once you have enough consistent income, work on expanding by buying more equipment, hiring employees, investing in professional graphics, and continue to grow!
Cleaning a rug is not a fun job, but it certainly can be a great side hustle or possibly even your full-time income. Buy yourself some equipment like this rug cleaner and begin offering your service to friends and family. Get a Facebook page going and eventually you will have yourself a big enough client base to go full-time.
At some point, everyone has thought about starting a YouTube channel. YouTube continues to be a great way to create videos, build an audience, and monetize with ads, affiliate links, and sponsorships.
Detailing cars, a dream job for anyone who has an interest in cars. Cars are always getting dirty and a lot of people own one. Since everyone owns one, it should be relatively easy to find people looking to get their car detailed. Buy some car detailing equipment and start today!
You can read more about blogging in one of my recent posts, but it is still a relatively easy way to generate extra revenue. Blogging takes time an effort, trust me. However, once you get it rolling with some evergreen content you will be able to passively live off of your revenue.
Ever been in a friend, family member, or another person’s dirty house? It will make anyone feeling uncomfortable. Cleaning homes is an easy and fun way to make some extra income. This business idea will allow you to grow as much as you want, while not being overly complex.
Another benefit of a home cleaning business is a relatively low startup cost. Some cleaning supplies are all you need to start and after that, you can grow as much as you’d like!
Website design, where creativity has no limits. Websites continue to grow on the internet, and everyone should be looking to own some online real estate. Knowing how to design websites allows you to build your own online house.
Learn how to create a website through WordPress by using YouTube, buy a domain name, and start marketing your service!
Photography is a flexible way of making money. Once you are good enough and have a decent portfolio, you can sell stock photos, do photo shoots, offer professional photography to businesses, and more!
Maybe you can expand by hiring a team of photographers and starting your own photography agency. All of these are perfectly plausible ways of using a camera to generate extra income!
Are you talented in styling or cutting hair? Start an Instagram page and show pictures of your clients, and offer your services. Facebook and Instagram are two great ways to get in front of a lot of people, and you can use it to scale your business!
Starting a business is not easy, and nobody should have to put on more extra stress with just coming up with a business idea. Take a look through my list, and think about what may interest you.
If none of these interest you, you may want to check this blog again as I will be updating you with more ways of making money. One way I show people to make money is through learning how to trade forex and trading to financial freedom.
HOW TO USE HASHTAGS ON INSTAGRAM
When it comes to using hashtags for Instagram, there are many strategies. People have been researching what the most popular Instagram hashtags are to use, and how they can use them to increase their followers. The easiest way to get followers on Instagram is to get verified, but this is not easy for everyone.
To start, we must know what hashtags are and how they can help you grow your account.
What are Instagram Hashtags?
Knowing this, a user can use a hashtag to increase their organic reach and attract new people to their Instagram accounts. By using a hashtag, accounts on Instagram are now connected with a common topic.
For example, if you search #food on Instagram, results will show up of food posts on Instagram that are marked with that same hashtag. Knowing this, you can reach a more select target audience.
Hashtags allow you to connect with other users using a relevant keyword. When trying to grow your social media, this is extremely valuable to growing your account.
Now that you know what hashtags are, we can move on to the next step.
How to Use Hashtags for Instagram
The first thing you will need to do is have Instagram content. Content should not be taken lightly. When it comes to growing on Instagram, you will need to make sure your content is appealing and something people will enjoy. Without good content, hashtags are meaningless.
The key to having good content is something that has bright colors, a good caption, and a picture or video that draws the user’s attention. Also, I recommend using post sizes that are more vertical than horizontal. People will be more likely to double-tap the picture if you have a vertical post.
Next, you will want to pick a word that describes your content. For the purpose of this guide, I will be using #food as the root hashtag. Your root hashtag should be something generic and that can have variations on it easily. If you are having trouble finding hashtags, you can use a hashtag generator service like RiteTag to optimize your content with hashtags.
Step 1: Pick Out Hashtags
Instagram allows you have to have a maximum of 30 hashtags per post. However, it is probably more beneficial to not use all these tags. TrackMaven found the optimal amount of hashtags to use on Instagram is 9.
Using any more than 9 can actually hurt you in the Instagram algorithm, making it less beneficial to use more. Therefore, I recommend you stick with a maximum of 15 hashtags for your content.
When picking out hashtags, I recommend not using any spammy hashtags like #like4like or #follow4follow. These hashtags make you look spammy and will not result in you gaining engaging followers. You want niche specific followers.
First, search your generic hashtag on Instagram. Here, you will find a list of related hashtags.
Pick out the related hashtags and try to find a mix of low, medium, and high volume tags. You can also search for trending hashtags to maximize your engagement, but only use them if they make sense.
Low Volume Tags – 1000 – 10,000 posts.
Medium Volume Tags – 10,000 – 100,000 posts
High Volume Tags – 100,000 – 100,000,000 posts.
Using a mix is recommended to get the best results on your account. Low volume niche hashtags will give you more select followers, while high volume tags will get you more engagement.
Make sure to use specific hashtags that are relevant to your content to maximize results. If you do not use relevant hashtags, your photos or videos will not get any results.
Step 2: Use Hashtags Within Your Caption
Now, it’s time to add hashtags to your Instagram posts. The goal is to use hashtags in a way that ranks your post in the top posts section of the hashtag. The way to do this is to use the hashtags in your caption in a way that makes sense.
A lot of people use hashtags at the end of their caption, however, this is not the way to use hashtags. Instagram’s algorithm wants it to make sense. The best way to use them is to write a sentence like this.
#Food is a great way to meet #people. It allows the conversation to flow in an enjoyable manner. I recommend using #spaghetti as the dish of choice!
Using the hashtags where they make sense can provide you with a favorability factor in the Instagram algorithm, allowing you to find more niche followers. When you are done with writing your caption, you may list the rest of your hashtags at the end of your post to fill them in.
Step 3: Post Your Content and Engage With Others
After creating your caption and optimizing it, it is important to post your content and engage with others. I recommend going to one of the hashtags and liking/commenting on other people’s posts in an attempt to get them to return the favor on your account.
You will want to get as much engagement as possible to rank your post on the hashtags.
What is the Best Hashtag Research Tool for Instagram?
The best tool to find the top hashtags to use is probably Instagram itself. Searching for a base hashtag and then using the app to find related ones are probably going to produce you the best results.
You can also search the App Store for a hashtag generator app, but I have not had the best results with these. I prefer to just use the Instagram app to find tags.
Can I Use Hashtags in the Comments?
On your own posts, you can comment hashtags instead of putting them in your caption. If you feel that it will look more professional to add hashtags in your comment section, you may do this.
Hashtag generator apps usually give you a premade comment to do this effectively.
What are the Best Hashtags to Use on Instagram?
The best hashtags to use on Instagram are ones that you can rank for on the top posts section. If you get about 300 likes on Instagram, try to find hashtags that have top posts with 300 likes.
Once your account grows, so does your ability to compete. Instagram users are constantly competing for the top post on a hashtag, so make sure you know what you can honestly compete in before you try.
How to Use a Brand Hashtag on Instagram?
A lot of people and businesses created branded hashtags for their posts. A brand hashtag is a hashtag that connects people to a brand.
For example, Temple University uses the hashtag #TempleMade in their bio. This incentivizes their followers to use that hashtag on their photos from campus to get featured on the University’s Instagram page.
Branded hashtags are a great way to increase engagement and create a community around your page. Using a call to action in your posts telling people to use the hashtag can create a highly engaging community.
Another great strategy is to use your brand hashtag for giveaways. People tend to love free things, so giveaways are a great way to grow your branded hashtag.
What Hashtag Strategies Work Best?
The best hashtag strategies are ones that are effective in getting your posts impressions. I am not here to endorse any other strategies besides the one that I have demonstrated in this guide.
The idea is to create a strategy that works for you and stick with it.
Should I Repeat Hashtags in My Posts?
Repeating the use of the same hashtags can result in a negative effect on your account. Ideally, you will not want to repeat the same hashtag on more than 2 posts.
Instagram does not like when users repeatedly use the same hashtag in an effort to own all the space on the hashtag page. It is wise to switch up your hashtags for each post.
Can I Use Hashtags on Instagram Stories?
Yes, Instagram allows you to use the hashtag sticker on your Instagram stories. This allows you to have your story featured on the hashtag’s page and reach more users. Make sure the hashtag makes sense before using it.
Using hashtags is an effective way to grow your followers. It allows you to reach more targeted users and build a community with people. Everyone should be using hashtags on Instagram if they are looking to grow your account.
Make sure to use hashtags that make sense within your content so people do not react negatively to your posts. Using a hashtag for the purpose of getting impressions is not the point. It is to build a community of niche followers.
HOW TO GET VERIFIED ON INSTAGRAM IN 2019
In today’s digital circles, we hear a lot about ‘clout.’ It’s such a popular word that even Offset and Cardi B. wrote a song about it recently! At its core, clout comes down to importance, relevance, and influence, all of which drive traffic to your website. So, how to indisputably prove your clout on your Instagram account? Easy: with the coveted blue checkmark next to your name that signifies Instagram verification.
According to Instagram’s guidelines, the verified badge “means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.” Since social media is full of impersonators and fake profiles, the badge garners trust, confidence, and reassurance that yes, you’re following the right account.
WHY BOTHER WITH TRYING TO GET VERIFIED?
There are three big reasons why getting verified on Instagram is important for growing your business or personal brand:
It Creates Authenticity
By getting verified, you’ve proved you’re, well, you! Celebrity impersonation is nothing new; verification adds an extra layer of security against fraudulent accounts. For online retailers and e-commerce, this is very important as it shows customers that they’re in the right place and can shop through Instagram with confidence. It’s equally important for bloggers and influencers as a way to both build and protects their brand.
It Shows Your Clout
There’s that word again! That little blue checkmark declares your significance to everyone who sees it. Even if you only have a small amount of internet clout compared to, say, Lionel Messi or a Kardashian, there’s a good chance at least one fake account claiming to be you already exists. The Instagram verified badge separates the real thing from the fakes.
It Boosts Your Instagram SEO
Verification boosts your account to the top of Instagram’s search results. That is, when a user searches for a keyword related to your page, verification means your account will show up before non-verified accounts. Higher search rankings mean more exposure, more exposure means more business, and more business means more opportunity. It’s a butterfly effect of SEO benefits.
SHOULD I TRY TO GET VERIFIED?
This all depends on what you use Instagram for. If it’s just a personal account to share photos of things you find interesting, then there’s no reason for you to need verification. However, if you’re an influencer or if your account is at all related to your business, blog, or personal brand, it may be worth it to apply.
WHO GETS VERIFIED ON INSTAGRAM?
Although Instagram is owned by Facebook as of 2012, their verification guidelines and procedures operate independently of one another Getting verified on Facebook does not guarantee you’ll be able to get verified on Instagram.
Instagram sets out four criteria they look at when deliberating on a verification request. Every verified account must be:
This means you’re a real, live human person and not a bot. No fakes, frauds, or phonies allowed. If you find an account impersonating you, be sure to report them.
Instagram only verifies one account per person, entity, or business. The account must be a ‘unique presence,’ as opposed to the general interest. That means no meme pages, inspirational quote accounts, pet breed fan pages, etc.
The verification guidelines dictate an account must be public with a biography, a profile picture, and a minimum of one post. ‘Add me’ links to other social media platforms are forbidden.
Verification is reserved for a “well-known, highly searched for person, brand or entity,” per the guidelines. They’re interested in people and brands that have established themselves elsewhere and created a buzz in the process. While some influencers do begin their careers on Instagram and use it as their main platform, their presence (one could even say their clout!) must be large enough to have generated interest elsewhere.
Be sure to review your account to make sure it meets these four requirements prior to requesting a verification! If you’re curious about how much buzz you attract, try putting your name or brand into Google and seeing what pops up. Set up a Google Alert to get notified when a new search result appears for it. That way, you’ll stay on top of what the web has to say about you.
HOW TO APPLY FOR VERIFICATION ON INSTAGRAM
Let’s break it down step by step:
1. Start by making sure you’re logged into the account you want to verify. Next, go to your Instagram profile. Tap the hamburger icon (yes, that three-line menu button is called a hamburger, and no, we’re not making that up) on the top right of your page to open up your account menu.
2. At the very bottom of this menu, you’ll see a gear icon next to the word ‘Settings.’ This is your account’s control panel, where you can do all sorts of things. Tap that to open it.
3. Scroll down the Settings menu until you reach ‘Account.’ Tap to open. Scroll down to ‘Request Verification’ and tap to open.
4. You’ll be taken to an application form. Fill in your full name or the full name of the person running the account and the name they’re known as, then select a category for your account. The categories available are:
5. Once that’s done, tap the Choose File button and upload a photo of a document that proves your identity. For individuals, Instagram accepts government-issued photo IDs like driver’s licenses and passports. Be sure the photo clearly shows both your full name and date of birth on the document. If you’re requesting verification for a business, you’ll need an official business document like the articles of incorporation or a tax return. Instagram also accepts a recent utility bill, like an electricity bill, for your place of business.
Submit all that information, and voila! You’ve completed the verification application process.
WHAT HAPPENS NOW?
And now the worst part: the waiting. Every verification request is reviewed by a human moderator who decides whether or not an account meets the criteria and receives the blue checkmark. Recently Instagram has started informing applicants of an approximate timeframe for processing, which should make the waiting period easier.
You’ll be notified on the app platform within a few weeks about the results of your application.
WHAT NOT TO DO
Don’t Try to Rush the Process
When you apply to get verified on Instagram, it can take several weeks to hear back. Requesting verification more than once won’t do any good. Stay patient and wait for your response.
Don’t Try to Game the System.
While it might be tempting to try and buy Instagram verification, don’t do it! It’s frowned upon just like buying followers is, and will only damage your reputation. There’s also an excellent chance anyone claiming to ‘sell’ verification is a scammer, a spammer, or both. You’re much better off following protocol; save your money and save your credibility. In addition, if you’re verified and get caught trying to sell that status to others, Instagram will revoke your own verification and you’ll be right back at square one.
Don’t Fall Victim to a Verification Scam
Just like you do on the rest of the internet, practice safe browsing and clicking habits on Instagram. If a link on someone’s profile looks suspicious or claims to be a verification application, don’t click it. Phishing schemes regularly trawl the social media waters looking for victims; all it takes is one click and your whole account could be compromised. Identity theft is a giant headache with implications extending offline and into your daily life. Use your best common sense and don’t risk it.
A good rule of thumb on what not to do is, don’t get cute with it. Like it or not, you have to play by Instagram’s rules if you want to get your profile verified.
WHAT IF THEY SAY NO?
Don’t get discouraged if you get turned down. It’s not a proclamation that you’ll be denied the glorious verification badge forever. As a matter of fact, you can reapply again after 30 days from the date you’re denied.
If Instagram turns down your request to get verified, don’t lose hope or take it personally. Instead, redirect that energy into building your brand across different platforms. Link to your Instagram profile on your other social media accounts and do some cross-promotion, and make sure to link the accounts together. That way you can share content directly from Instagram onto Facebook, Twitter, Tumblr, etc. without having to copy or retype everything. It’ll save you some time and effort while keeping your content consistent across the web.
Take Your Content To The Next Level
Work on making your posts more visible. If you’re not using hashtags, now is the perfect time to start. Develop a consistent voice, posting schedule, and style. Favor some certain Instagram filters over others for your photos? Keep using them! Paying attention to details like that will help your content build a distinct look and feel your followers will be able to instantly recognize. Make your profile pleasant to look at. Make it memorable.
Get Interactive With Your Audience
Speaking of your followers, don’t forget to get engaged with them! Respond to their comments, answer their questions if it’s information you’re comfortable sharing publicly, like their photos if they tag you, even repost them if you’re really impressed. Above all, show that yes, there’s a real human being behind your account. Instagram favors engagement, and being consistently interactive with your audience boosts your chances of getting verified the next time you apply.
Look For Like-Minded Partners
In addition, look for collaborations with brands or other influencers to help boost your public profile. Part of what Instagram checks for is a noteworthy and newsworthy persona; the cross-promotion earned from a solid collaboration will boost your SEO and raise your profile in search results. You become more newsworthy by association, which increases your chances of getting verified the next time you apply. It’s important to make sure the collaborations match the personal brand you’re building: for example, don’t accept a steakhouse deal if you’re a vegan food blogger. Followers value authenticity and won’t hesitate to speak up if they find a collaboration inappropriate.
Seek Verification Elsewhere
Remember, even if you can’t get verified on Instagram, that doesn’t mean you won’t be able to get verified on other platforms. Look at the other social media networks you’re active on, like Facebook, Twitter, YouTube, and Snapchat, and apply for verification on your profiles there. Be sure to check out this post to learn how to get verified on Twitter!
If you’re still feeling down about not getting verified, use it as motivation to work harder and take your brand to the next level. Hard work pays off!
While trying to get verified on Instagram may seem like a lot of unnecessary effort, that couldn’t be further from the truth. Part of building a successful and noteworthy online presence comes from shoring up your foundations and putting in the hard work to gain traction elsewhere. Each step benefits each other, strengthens your brand, and contributes to your business.
Make yourself notable, get your work and persona out there, find joy in the journey, and see where it takes you. Just because the grind doesn’t pay instant dividends doesn’t mean it will never pay at all: belief in your vision and others will, too.
How to Create Content for Instagram?
When it comes to running an Instagram account, content is key. Content is what your users will view to make the ultimate decision if your account is worth following. A lot of people find themselves asking, how exactly do I create content for Instagram?
Content should not be taken lightly. You should first develop a plan on how you will create your content before starting your Instagram page. You will want to have a consistent Instagram feed that is engaging, hopefully leading to more followers.
On my personal Instagram that I use for personal branding, I have a content strategy that involves posting a photo of myself with a mini blog post as the description. I have found that since I am a blogger, I need to try to find niche followers that will engage with my content. Therefore, it makes sense to provide them with a blog post in the caption of my Instagram posts.
An example is shown below:
Where to Get Content For Instagram?
Every Instagram is different in that we all have a different niche. We are all targeting different types of followers, so it makes it hard to have a one size fits all content strategy. Therefore, here are a few options to create content:
Hire a Freelancer
The key is to find someone with great reviews to make sure you are getting the most bang for your buck.
Use Photoshop or Canva
When it comes to creating great content, creating high-quality Instagram posts can be accomplished by using applications like Photoshop or Canva. Both are great options, but I would recommend using Canva because it is free and gives you templates that are easy to work with.
Creating Instagram stories and posts will be extremely easy through Canva because it is meant for people with not a lot of graphics design experience. It is a great way to add text overlays, filters, and other elements to make your content pop.
Have a Photoshoot Day
My favorite way to create user-generated content is to find a day during the week where you can have a photoshoot. If you do not have the money to pay a photographer, ask one of your friends or family members to come out and take pictures for you! It is a fun bonding experience and can be a great way to explore new places.
I suggest going to your local city, parks, or other attractions to get good photos. Doing this provides a way to use different location tags on your content to drive even more traffic to your content.
Post Pictures of Your Products
If you are a small business, the type of content you post is very critical to your success in growing your business. Since you are not a typical Instagram user, your Instagram strategy needs to be a little different. You must uniquely provide value to attract followers.
The easiest way is to take pictures of your products or services, edit them on Photoshop or Canva, and post them with discount codes. This provides value and gives a reason for people to follow your account.
Create Instagram Blogs
A fun thing I have been exploring with recently is making my Instagram account into a mini blog that drives traffic to my main blog. I do this by posting an image of myself, a motivational or unique caption, and then providing a blog post optimized with hashtags.
These types of posts tend to drive a lot of engagement to a target audience of my choice and are a great way to continue to create content. Since Instagram allows up to 2000 characters in the caption, you should have no issue with space!
Post Videos on Instagram Stories
A lot of people dream of being a vlogger, yet never take the steps to post any. Luckily, Instagram stories can be an interesting and fun way to vlog your life. You can add gifs, hashtags, and other elements to your stories to make them as engaging as possible.
Using Instagram stories is a great way to keep your followers engaged with your account and drive traffic. Make sure to consistently post quality content, or this will not be successful.
Repost Other Users Content
Of course, you will want to make sure to give other users credit for their posts, so make sure to tag them and give them a shoutout when reposting. Collaborating is one of the easiest ways to grow an Instagram account and is an easy way to get more followers.
Creating content is not easy. Everyone has been in a situation where they want to post, but do not have anything they find worthy of posting. Hopefully, this article provides you with some ideas to get ahead of your posting schedule.
Make sure to have a social media strategy, or even a social media manager if you are a business whos focus is to consistently post high-quality engaging content on your feed. It is vital to your success on Instagram, and should not be taken lightly.