5 Finance Trends For 2019
There are all sorts of aspects that can be debated and discussed endlessly, but it is certainly hard to deny one specific fact: the world of finance is always changing. This is due to various factors, such as economic trends, the fact that technology is advancing faster than ever, and also because there are always new assets and industries for individuals to invest in. Many are wondering what will happen in 2019, and here are some trends that might end up shaping up how the year proceeds.
Of course, there will be no need to actually tell which trends end up strengthening, or which might end up being replaced by another technology, or feature. However, these trends certainly are emerging, and will certainly play a role in the short-term future of finance, if not the long-term future. Here are some finance trends that johnftocci.com believes will be essential for 2019, and possibly beyond.
One of the biggest technology trends that can potentially disrupt every sector imaginably is artificial intelligence, and the finance sector is no exception. In a sector where emotions can mean the difference between profit and loss – it’s obvious to see why artificial intelligence might be advantageous. Consider this: one of the world’s largest and most respected financial institutions is JP Morgan Chase. In 2012, one of their most well-known traders lost over $6 billion in a massive trading loss.
While this is a massive loss, it certainly wasn’t enough for anyone to question the overall success of JP Morgan Chase. However, it could be argued that artificial intelligence can help to prevent human errors such as this, even though the company went out of their way to ensure that the loss was buffered in many ways. The company went out of its way to use strategies to offset the loss, that is still infamous to this day. Christopher Whalen at Tangent Capital Partners also believes that it is clear that JP Morgan Chase did everything that they could to hide the loss, stating: “I think they did as much manipulation as they could have to hide the loss. Some businesses were strong, but I don’t think they would have tried so hard to boost earnings if the London Whale didn’t exist.”
While it will obviously cost a certain amount of money to shift in terms of technology, it is estimated that artificial intelligence will actually help the finance industry over $1 trillion by 2030. It’s not easy to see how these costs will be saved. For example, imagine how decades ago, an individual would have to deal with a human being for every financial transaction. These days, between using a phone number or an ATM machine – many of these interactions are less necessary. In addition, the fact that there are banking apps that also use AI will make it so that banks save a massive amount of money in overhead, as well. The bank will not have to employ as many cashiers and tellers as a result, which means that they can save in terms of operating costs.
One great example is that Bank of America is already utilizing Erica, a chatbot that implements artificial intelligence, in its banking app. Unlike brick-and-mortar locations, users can access this feature 24/7, which makes for much more convenient customer experience. Wells Fargo has also been vocal about how it plans to explore artificial intelligence, as well.
In addition, with regards to hedge funds – artificial intelligence will play a huge role. Unlike many other sectors; artificial intelligence can actually apply to trade without any human interference. Aidyia is a Hong-Kong based hedge fund that already is utilizing artificial intelligence. The chief scientist and co-founder of the hedge fund, Ben Goertzel, is open about this fact, stating: “If we all die, it would keep trading.” It’s obvious that artificial intelligence’s role in the finance world is just beginning, and it should be interesting to see how this trend continues.
The Workforce Is Changing
The finance industry certainly isn’t going anywhere by any means, but that doesn’t mean that those who choose to work in the industry might have different priorities. For those who are unaware, the United States is the largest economy in the world. Guess what is the largest percentage of the workforce in the United States now? You may have guessed it because the term is everywhere: millennials. While there are some that consider millennials to be impatient and entitled, thanks to lists made at Buzzfeed, for example – that certainly doesn’t mean that they aren’t important. For those that aren’t aware of the term – a millennial is an individual who was born between 1980 and 2000. Johnftucci.com understands that the finance world is changing, which is why we are dedicated to elaborating on just how quickly and dramatically these changes are happening.
Money is important for everybody. There is no denying that, and there aren’t many people that would try to. However, one aspect of millennials that is interesting is that they are seeking more jobs that are able to be “purpose-driven”, meaning that they wish to work somewhere with principles that align with their own. In fact, when millennials are surveyed, they often speak about how they want to make a positive difference in the world and work at a company that aims to do so, as well. This certainly has implications for many financial firms, companies, and organizations, who might need to pivot to make sure that their message and objectives are more purpose-driven. In fact, they are even willing to compromise financially to know that they are making the world a better place. Susan Sobbott at American Express elaborates on this concept, stating: “Millennials are seeking work with meaning beyond just making money, and they’re willing to make trade-offs to achieve their own definition of success.” It’s hard to deny the overall growth of remote jobs, as well.
It’s also estimated that by 2020, 40% of the workforce will be part of the gig economy. Considering that this is over ⅓ of the workforce – the finance industry will have to figure out how to deal with these millions of workers. More workers than ever today are hoping for a flexible schedule, and make that a priority. This also might end up saving money for companies, who are sometimes able to not only hire freelance workers at lesser rates but also can access skills that their workforce might not be familiar with. It isn’t hard to tell that the attitude of constantly going into the office daily isn’t as essential these days. More millennials are placing emphasis on spending time the way that they want to, whether it involves family time or wanting to travel. This shouldn’t come as much of a surprise, given the fact that millennials are spending money on experiences more than objects these days.
The finance industry will have to figure out how to appeal more to remote workers, or those who might not want to work within a set schedule. American Express is a company in the sector that seems to already understand this.
Technology truly has made our lives more convenient than ever, even if it has its drawbacks. In 2019, we can order quality products and have it delivered to our doorstep within 24 hours. We can communicate in real-time with people all around the world, and create content that could potentially lead to a living. This obviously wasn’t an option decades ago.
Finance truly is positioning towards the mobile sector. For example, in areas where countries are trying to focus on digital payments rather than cash payments, apps provide a way for individuals and businesses to conduct business when cash might be more of an issue. Many would never have guessed that the taxi industry would be disrupted by a mobile app, but Uber has proven that it is one of the most valuable startups in the world.
There are mobile apps that offer some amazing features, as well. There are mobile banking apps that allow users to take a photo of a check, and it will deposit into their checking account. A user can even notify their bank that they are traveling just by moving their hand on their phone! Whether you are attempting to locate ATMs, track your spending, or more – it is clear that financial institutions are taking the mobile apps very seriously.
There are also more individuals that might even start paying with their phone than using cards, for example, and many believe that mobile payments will be huge in 2019.
More emphasis will be placed on cybersecurity when it comes to the finance world, and it’s with good reason. The truth is that no matter how well-known or powerful a company is – there seems to be nothing stopping the fact that cybercriminals can access private data. There are some data breaches that don’t end up being a huge public concern, while there are others that end up with actual crime being involved, records being sold on the dark web, or identity theft and consumer fraud. For those who think that it can’t happen to them – consider this: the 2013 Yahoo hack affected a staggering 3 billion users. When you consider that there are somewhere around 7.7 billion people on Earth – it’s easy to see how this is a significant data breach.
The scandal that unfolded in 2018 regarding Facebook and Cambridge Analytica also showed people just how easy it is for their information to be used to influence a presidential election, which is why the topic of cybersecurity and privacy is more sensitive than ever. Equifax is a consumer reporting agency that also is a source of very sensitive data, as well, and also suffered a hack, as well.
It’s no secret that there are many financial institutions that are investing in cybersecurity, and why shouldn’t they? If they don’t, they risk their reputation and their assets. It will certainly be interesting to see which banks are able to truly emerge in terms of being the “safest” bank. The beauty of banks being involved in every sector in the world is that they could actually invest in developing new cybersecurity technology, and they could then potentially sell or license the technology to the competition, as well. The global cybersecurity market is worth billions, and there is no doubt that it will continue to be a massive factor throughout 2019 and beyond.
Blockchain technology has garnered a lot of attention thanks to the cryptocurrency markets. While there are many in the finance world that might downplay the importance of bitcoin – others truly believe that cryptocurrency and blockchain are the future. In fact, thanks to the fact that JP Morgan Chase has actually launched a cryptocurrency – don’t be surprised if more financial institutions decide to jump in the space. Why wouldn’t they? The potential for blockchain technology is quite immense.
For those that are unaware, blockchain is a technology utilizes distributed ledger technology and is called blockchain because information is recorded on “blocks”. The blocks are not only transparent for all to see, which means increased transparency but also are secure and resistant to modification in a way that no other technology has achieved.
There are all sorts of banks that are already exploring blockchain. For example, PNC Bank, which is a top 10 bank in the United States, is using Ripplenet, as well as other companies such as American Express and Santander. While there are transactions that would take days or even weeks otherwise – blockchain allows these transactions to happen in real-time, and with much lower transaction fees. For an idea of just how revolutionary blockchain can be for finance, consider this – over $700 million was moved for less than a penny recently, using the Ripple token (XRP).
There are many governments that are exploring how blockchain could help make their operations more efficient, as well. Some of the most powerful banks in China, one of the world’s superpowers, already utilize blockchain technology, even though they have cracked down on the cryptocurrency sector overall. Because blockchain is known for its integrity, the city of Zug in Switzerland has already utilized the technology for voting purposes, and Iran is apparently looking to see whether they could revamp their financial infrastructure with the technology, as well.
Blockchain has been a “buzzword” for some time now, and given the fact that it can disrupt various sectors in terms of transparency and efficiency – don’t be surprised when it becomes a big finance trend in 2019, as well.
It’s obviously very hard to tell the future. Paul Krugman once said that he believed that the Internet wouldn’t have more of an effect on the economy than the fax machine. Does this mean that Krugman was actively trying to throw off human beings, and prevent them from discovering how immense the Internet would be for the economy? Of course not – he simply was wrong about the sector.
One thing is for sure – human beings need finance, but that doesn’t mean that it won’t change dramatically. We all know how much the workforce has culturally changed, and there appears to be a lot of distrust surrounding Wall Street that can still be traced to the 2007-8 recession. Some believe that the millennials simply lack trust – but do they have a reason? After all, Facebook is everywhere – boasting not millions – but billions – of monthly active users, and we have now seen that it can influence the election of the president of the United States. Similarly, it seems like some of the most powerful corporations in the world get hacked. Why should anyone feel as though their information is safe? This is why cybersecurity and blockchain are sure to play an integral role in the future of finance. With more of our time than ever being spent on mobile apps, it’s obvious that finance would cater to that trend, as well.
Artificial intelligence is definitely something that is hard to predict, of course. We do know that Elon Musk is certainly worried about it, which certainly is something that we need to worry about, considering that the military could use it in ways that could lead to a potential world war. Stephen Hawking, who is widely considered one of the most brilliant human minds of all time, also believes that we should be concerned about the sector, as well. Of course, in terms of finance, there are certainly people that are worried – probably that a computer or algorithm might be able to trade better than them, and take their jobs. However, as of right now, that isn’t exactly occurring in finance, and there is no need to worry about AI in terms of “replacing jobs” in the sector.
However, financial firms certainly might have to do things differently if they want to appeal to the millennial sector, who increasingly want to work on their own terms, and with a purpose. This certainly doesn’t mean that they are lazy or entitled, but simply means that companies in finance should find a way to channel that energy and passion into new initiatives, whether it involves mentorship, social impact, or some other aspects. Time will tell to see just how finance changes in 2019, but tune into johnftocci.com to stay on top of the latest news and updates.
HOW TO USE HASHTAGS ON INSTAGRAM
When it comes to using hashtags for Instagram, there are many strategies. People have been researching what the most popular Instagram hashtags are to use, and how they can use them to increase their followers. The easiest way to get followers on Instagram is to get verified, but this is not easy for everyone.
To start, we must know what hashtags are and how they can help you grow your account.
What are Instagram Hashtags?
Knowing this, a user can use a hashtag to increase their organic reach and attract new people to their Instagram accounts. By using a hashtag, accounts on Instagram are now connected with a common topic.
For example, if you search #food on Instagram, results will show up of food posts on Instagram that are marked with that same hashtag. Knowing this, you can reach a more select target audience.
Hashtags allow you to connect with other users using a relevant keyword. When trying to grow your social media, this is extremely valuable to growing your account.
Now that you know what hashtags are, we can move on to the next step.
How to Use Hashtags for Instagram
The first thing you will need to do is have Instagram content. Content should not be taken lightly. When it comes to growing on Instagram, you will need to make sure your content is appealing and something people will enjoy. Without good content, hashtags are meaningless.
The key to having good content is something that has bright colors, a good caption, and a picture or video that draws the user’s attention. Also, I recommend using post sizes that are more vertical than horizontal. People will be more likely to double-tap the picture if you have a vertical post.
Next, you will want to pick a word that describes your content. For the purpose of this guide, I will be using #food as the root hashtag. Your root hashtag should be something generic and that can have variations on it easily. If you are having trouble finding hashtags, you can use a hashtag generator service like RiteTag to optimize your content with hashtags.
Step 1: Pick Out Hashtags
Instagram allows you have to have a maximum of 30 hashtags per post. However, it is probably more beneficial to not use all these tags. TrackMaven found the optimal amount of hashtags to use on Instagram is 9.
Using any more than 9 can actually hurt you in the Instagram algorithm, making it less beneficial to use more. Therefore, I recommend you stick with a maximum of 15 hashtags for your content.
When picking out hashtags, I recommend not using any spammy hashtags like #like4like or #follow4follow. These hashtags make you look spammy and will not result in you gaining engaging followers. You want niche specific followers.
First, search your generic hashtag on Instagram. Here, you will find a list of related hashtags.
Pick out the related hashtags and try to find a mix of low, medium, and high volume tags. You can also search for trending hashtags to maximize your engagement, but only use them if they make sense.
Low Volume Tags – 1000 – 10,000 posts.
Medium Volume Tags – 10,000 – 100,000 posts
High Volume Tags – 100,000 – 100,000,000 posts.
Using a mix is recommended to get the best results on your account. Low volume niche hashtags will give you more select followers, while high volume tags will get you more engagement.
Make sure to use specific hashtags that are relevant to your content to maximize results. If you do not use relevant hashtags, your photos or videos will not get any results.
Step 2: Use Hashtags Within Your Caption
Now, it’s time to add hashtags to your Instagram posts. The goal is to use hashtags in a way that ranks your post in the top posts section of the hashtag. The way to do this is to use the hashtags in your caption in a way that makes sense.
A lot of people use hashtags at the end of their caption, however, this is not the way to use hashtags. Instagram’s algorithm wants it to make sense. The best way to use them is to write a sentence like this.
#Food is a great way to meet #people. It allows the conversation to flow in an enjoyable manner. I recommend using #spaghetti as the dish of choice!
Using the hashtags where they make sense can provide you with a favorability factor in the Instagram algorithm, allowing you to find more niche followers. When you are done with writing your caption, you may list the rest of your hashtags at the end of your post to fill them in.
Step 3: Post Your Content and Engage With Others
After creating your caption and optimizing it, it is important to post your content and engage with others. I recommend going to one of the hashtags and liking/commenting on other people’s posts in an attempt to get them to return the favor on your account.
You will want to get as much engagement as possible to rank your post on the hashtags.
What is the Best Hashtag Research Tool for Instagram?
The best tool to find the top hashtags to use is probably Instagram itself. Searching for a base hashtag and then using the app to find related ones are probably going to produce you the best results.
You can also search the App Store for a hashtag generator app, but I have not had the best results with these. I prefer to just use the Instagram app to find tags.
Can I Use Hashtags in the Comments?
On your own posts, you can comment hashtags instead of putting them in your caption. If you feel that it will look more professional to add hashtags in your comment section, you may do this.
Hashtag generator apps usually give you a premade comment to do this effectively.
What are the Best Hashtags to Use on Instagram?
The best hashtags to use on Instagram are ones that you can rank for on the top posts section. If you get about 300 likes on Instagram, try to find hashtags that have top posts with 300 likes.
Once your account grows, so does your ability to compete. Instagram users are constantly competing for the top post on a hashtag, so make sure you know what you can honestly compete in before you try.
How to Use a Brand Hashtag on Instagram?
A lot of people and businesses created branded hashtags for their posts. A brand hashtag is a hashtag that connects people to a brand.
For example, Temple University uses the hashtag #TempleMade in their bio. This incentivizes their followers to use that hashtag on their photos from campus to get featured on the University’s Instagram page.
Branded hashtags are a great way to increase engagement and create a community around your page. Using a call to action in your posts telling people to use the hashtag can create a highly engaging community.
Another great strategy is to use your brand hashtag for giveaways. People tend to love free things, so giveaways are a great way to grow your branded hashtag.
What Hashtag Strategies Work Best?
The best hashtag strategies are ones that are effective in getting your posts impressions. I am not here to endorse any other strategies besides the one that I have demonstrated in this guide.
The idea is to create a strategy that works for you and stick with it.
Should I Repeat Hashtags in My Posts?
Repeating the use of the same hashtags can result in a negative effect on your account. Ideally, you will not want to repeat the same hashtag on more than 2 posts.
Instagram does not like when users repeatedly use the same hashtag in an effort to own all the space on the hashtag page. It is wise to switch up your hashtags for each post.
Can I Use Hashtags on Instagram Stories?
Yes, Instagram allows you to use the hashtag sticker on your Instagram stories. This allows you to have your story featured on the hashtag’s page and reach more users. Make sure the hashtag makes sense before using it.
Using hashtags is an effective way to grow your followers. It allows you to reach more targeted users and build a community with people. Everyone should be using hashtags on Instagram if they are looking to grow your account.
Make sure to use hashtags that make sense within your content so people do not react negatively to your posts. Using a hashtag for the purpose of getting impressions is not the point. It is to build a community of niche followers.
HOW TO GET VERIFIED ON INSTAGRAM IN 2019
In today’s digital circles, we hear a lot about ‘clout.’ It’s such a popular word that even Offset and Cardi B. wrote a song about it recently! At its core, clout comes down to importance, relevance, and influence, all of which drive traffic to your website. So, how to indisputably prove your clout on your Instagram account? Easy: with the coveted blue checkmark next to your name that signifies Instagram verification.
According to Instagram’s guidelines, the verified badge “means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.” Since social media is full of impersonators and fake profiles, the badge garners trust, confidence, and reassurance that yes, you’re following the right account.
WHY BOTHER WITH TRYING TO GET VERIFIED?
There are three big reasons why getting verified on Instagram is important for growing your business or personal brand:
It Creates Authenticity
By getting verified, you’ve proved you’re, well, you! Celebrity impersonation is nothing new; verification adds an extra layer of security against fraudulent accounts. For online retailers and e-commerce, this is very important as it shows customers that they’re in the right place and can shop through Instagram with confidence. It’s equally important for bloggers and influencers as a way to both build and protects their brand.
It Shows Your Clout
There’s that word again! That little blue checkmark declares your significance to everyone who sees it. Even if you only have a small amount of internet clout compared to, say, Lionel Messi or a Kardashian, there’s a good chance at least one fake account claiming to be you already exists. The Instagram verified badge separates the real thing from the fakes.
It Boosts Your Instagram SEO
Verification boosts your account to the top of Instagram’s search results. That is, when a user searches for a keyword related to your page, verification means your account will show up before non-verified accounts. Higher search rankings mean more exposure, more exposure means more business, and more business means more opportunity. It’s a butterfly effect of SEO benefits.
SHOULD I TRY TO GET VERIFIED?
This all depends on what you use Instagram for. If it’s just a personal account to share photos of things you find interesting, then there’s no reason for you to need verification. However, if you’re an influencer or if your account is at all related to your business, blog, or personal brand, it may be worth it to apply.
WHO GETS VERIFIED ON INSTAGRAM?
Although Instagram is owned by Facebook as of 2012, their verification guidelines and procedures operate independently of one another Getting verified on Facebook does not guarantee you’ll be able to get verified on Instagram.
Instagram sets out four criteria they look at when deliberating on a verification request. Every verified account must be:
This means you’re a real, live human person and not a bot. No fakes, frauds, or phonies allowed. If you find an account impersonating you, be sure to report them.
Instagram only verifies one account per person, entity, or business. The account must be a ‘unique presence,’ as opposed to the general interest. That means no meme pages, inspirational quote accounts, pet breed fan pages, etc.
The verification guidelines dictate an account must be public with a biography, a profile picture, and a minimum of one post. ‘Add me’ links to other social media platforms are forbidden.
Verification is reserved for a “well-known, highly searched for person, brand or entity,” per the guidelines. They’re interested in people and brands that have established themselves elsewhere and created a buzz in the process. While some influencers do begin their careers on Instagram and use it as their main platform, their presence (one could even say their clout!) must be large enough to have generated interest elsewhere.
Be sure to review your account to make sure it meets these four requirements prior to requesting a verification! If you’re curious about how much buzz you attract, try putting your name or brand into Google and seeing what pops up. Set up a Google Alert to get notified when a new search result appears for it. That way, you’ll stay on top of what the web has to say about you.
HOW TO APPLY FOR VERIFICATION ON INSTAGRAM
Let’s break it down step by step:
1. Start by making sure you’re logged into the account you want to verify. Next, go to your Instagram profile. Tap the hamburger icon (yes, that three-line menu button is called a hamburger, and no, we’re not making that up) on the top right of your page to open up your account menu.
2. At the very bottom of this menu, you’ll see a gear icon next to the word ‘Settings.’ This is your account’s control panel, where you can do all sorts of things. Tap that to open it.
3. Scroll down the Settings menu until you reach ‘Account.’ Tap to open. Scroll down to ‘Request Verification’ and tap to open.
4. You’ll be taken to an application form. Fill in your full name or the full name of the person running the account and the name they’re known as, then select a category for your account. The categories available are:
5. Once that’s done, tap the Choose File button and upload a photo of a document that proves your identity. For individuals, Instagram accepts government-issued photo IDs like driver’s licenses and passports. Be sure the photo clearly shows both your full name and date of birth on the document. If you’re requesting verification for a business, you’ll need an official business document like the articles of incorporation or a tax return. Instagram also accepts a recent utility bill, like an electricity bill, for your place of business.
Submit all that information, and voila! You’ve completed the verification application process.
WHAT HAPPENS NOW?
And now the worst part: the waiting. Every verification request is reviewed by a human moderator who decides whether or not an account meets the criteria and receives the blue checkmark. Recently Instagram has started informing applicants of an approximate timeframe for processing, which should make the waiting period easier.
You’ll be notified on the app platform within a few weeks about the results of your application.
WHAT NOT TO DO
Don’t Try to Rush the Process
When you apply to get verified on Instagram, it can take several weeks to hear back. Requesting verification more than once won’t do any good. Stay patient and wait for your response.
Don’t Try to Game the System.
While it might be tempting to try and buy Instagram verification, don’t do it! It’s frowned upon just like buying followers is, and will only damage your reputation. There’s also an excellent chance anyone claiming to ‘sell’ verification is a scammer, a spammer, or both. You’re much better off following protocol; save your money and save your credibility. In addition, if you’re verified and get caught trying to sell that status to others, Instagram will revoke your own verification and you’ll be right back at square one.
Don’t Fall Victim to a Verification Scam
Just like you do on the rest of the internet, practice safe browsing and clicking habits on Instagram. If a link on someone’s profile looks suspicious or claims to be a verification application, don’t click it. Phishing schemes regularly trawl the social media waters looking for victims; all it takes is one click and your whole account could be compromised. Identity theft is a giant headache with implications extending offline and into your daily life. Use your best common sense and don’t risk it.
A good rule of thumb on what not to do is, don’t get cute with it. Like it or not, you have to play by Instagram’s rules if you want to get your profile verified.
WHAT IF THEY SAY NO?
Don’t get discouraged if you get turned down. It’s not a proclamation that you’ll be denied the glorious verification badge forever. As a matter of fact, you can reapply again after 30 days from the date you’re denied.
If Instagram turns down your request to get verified, don’t lose hope or take it personally. Instead, redirect that energy into building your brand across different platforms. Link to your Instagram profile on your other social media accounts and do some cross-promotion, and make sure to link the accounts together. That way you can share content directly from Instagram onto Facebook, Twitter, Tumblr, etc. without having to copy or retype everything. It’ll save you some time and effort while keeping your content consistent across the web.
Take Your Content To The Next Level
Work on making your posts more visible. If you’re not using hashtags, now is the perfect time to start. Develop a consistent voice, posting schedule, and style. Favor some certain Instagram filters over others for your photos? Keep using them! Paying attention to details like that will help your content build a distinct look and feel your followers will be able to instantly recognize. Make your profile pleasant to look at. Make it memorable.
Get Interactive With Your Audience
Speaking of your followers, don’t forget to get engaged with them! Respond to their comments, answer their questions if it’s information you’re comfortable sharing publicly, like their photos if they tag you, even repost them if you’re really impressed. Above all, show that yes, there’s a real human being behind your account. Instagram favors engagement, and being consistently interactive with your audience boosts your chances of getting verified the next time you apply.
Look For Like-Minded Partners
In addition, look for collaborations with brands or other influencers to help boost your public profile. Part of what Instagram checks for is a noteworthy and newsworthy persona; the cross-promotion earned from a solid collaboration will boost your SEO and raise your profile in search results. You become more newsworthy by association, which increases your chances of getting verified the next time you apply. It’s important to make sure the collaborations match the personal brand you’re building: for example, don’t accept a steakhouse deal if you’re a vegan food blogger. Followers value authenticity and won’t hesitate to speak up if they find a collaboration inappropriate.
Seek Verification Elsewhere
Remember, even if you can’t get verified on Instagram, that doesn’t mean you won’t be able to get verified on other platforms. Look at the other social media networks you’re active on, like Facebook, Twitter, YouTube, and Snapchat, and apply for verification on your profiles there. Be sure to check out this post to learn how to get verified on Twitter!
If you’re still feeling down about not getting verified, use it as motivation to work harder and take your brand to the next level. Hard work pays off!
While trying to get verified on Instagram may seem like a lot of unnecessary effort, that couldn’t be further from the truth. Part of building a successful and noteworthy online presence comes from shoring up your foundations and putting in the hard work to gain traction elsewhere. Each step benefits each other, strengthens your brand, and contributes to your business.
Make yourself notable, get your work and persona out there, find joy in the journey, and see where it takes you. Just because the grind doesn’t pay instant dividends doesn’t mean it will never pay at all: belief in your vision and others will, too.
How to Create Content for Instagram?
When it comes to running an Instagram account, content is key. Content is what your users will view to make the ultimate decision if your account is worth following. A lot of people find themselves asking, how exactly do I create content for Instagram?
Content should not be taken lightly. You should first develop a plan on how you will create your content before starting your Instagram page. You will want to have a consistent Instagram feed that is engaging, hopefully leading to more followers.
On my personal Instagram that I use for personal branding, I have a content strategy that involves posting a photo of myself with a mini blog post as the description. I have found that since I am a blogger, I need to try to find niche followers that will engage with my content. Therefore, it makes sense to provide them with a blog post in the caption of my Instagram posts.
An example is shown below:
Where to Get Content For Instagram?
Every Instagram is different in that we all have a different niche. We are all targeting different types of followers, so it makes it hard to have a one size fits all content strategy. Therefore, here are a few options to create content:
Hire a Freelancer
The key is to find someone with great reviews to make sure you are getting the most bang for your buck.
Use Photoshop or Canva
When it comes to creating great content, creating high-quality Instagram posts can be accomplished by using applications like Photoshop or Canva. Both are great options, but I would recommend using Canva because it is free and gives you templates that are easy to work with.
Creating Instagram stories and posts will be extremely easy through Canva because it is meant for people with not a lot of graphics design experience. It is a great way to add text overlays, filters, and other elements to make your content pop.
Have a Photoshoot Day
My favorite way to create user-generated content is to find a day during the week where you can have a photoshoot. If you do not have the money to pay a photographer, ask one of your friends or family members to come out and take pictures for you! It is a fun bonding experience and can be a great way to explore new places.
I suggest going to your local city, parks, or other attractions to get good photos. Doing this provides a way to use different location tags on your content to drive even more traffic to your content.
Post Pictures of Your Products
If you are a small business, the type of content you post is very critical to your success in growing your business. Since you are not a typical Instagram user, your Instagram strategy needs to be a little different. You must uniquely provide value to attract followers.
The easiest way is to take pictures of your products or services, edit them on Photoshop or Canva, and post them with discount codes. This provides value and gives a reason for people to follow your account.
Create Instagram Blogs
A fun thing I have been exploring with recently is making my Instagram account into a mini blog that drives traffic to my main blog. I do this by posting an image of myself, a motivational or unique caption, and then providing a blog post optimized with hashtags.
These types of posts tend to drive a lot of engagement to a target audience of my choice and are a great way to continue to create content. Since Instagram allows up to 2000 characters in the caption, you should have no issue with space!
Post Videos on Instagram Stories
A lot of people dream of being a vlogger, yet never take the steps to post any. Luckily, Instagram stories can be an interesting and fun way to vlog your life. You can add gifs, hashtags, and other elements to your stories to make them as engaging as possible.
Using Instagram stories is a great way to keep your followers engaged with your account and drive traffic. Make sure to consistently post quality content, or this will not be successful.
Repost Other Users Content
Of course, you will want to make sure to give other users credit for their posts, so make sure to tag them and give them a shoutout when reposting. Collaborating is one of the easiest ways to grow an Instagram account and is an easy way to get more followers.
Creating content is not easy. Everyone has been in a situation where they want to post, but do not have anything they find worthy of posting. Hopefully, this article provides you with some ideas to get ahead of your posting schedule.
Make sure to have a social media strategy, or even a social media manager if you are a business whos focus is to consistently post high-quality engaging content on your feed. It is vital to your success on Instagram, and should not be taken lightly.