5 Finance Trends For 2019
There are all sorts of aspects that can be debated and discussed endlessly, but it is certainly hard to deny one specific fact: the world of finance is always changing. This is due to various factors, such as economic trends, the fact that technology is advancing faster than ever, and also because there are always new assets and industries for individuals to invest in. Many are wondering what will happen in 2019, and here are some trends that might end up shaping up how the year proceeds.
Of course, there will be no need to actually tell which trends end up strengthening, or which might end up being replaced by another technology, or feature. However, these trends certainly are emerging, and will certainly play a role in the short-term future of finance, if not the long-term future. Here are some finance trends that johnftocci.com believes will be essential for 2019, and possibly beyond.
One of the biggest technology trends that can potentially disrupt every sector imaginably is artificial intelligence, and the finance sector is no exception. In a sector where emotions can mean the difference between profit and loss – it’s obvious to see why artificial intelligence might be advantageous. Consider this: one of the world’s largest and most respected financial institutions is JP Morgan Chase. In 2012, one of their most well-known traders lost over $6 billion in a massive trading loss.
While this is a massive loss, it certainly wasn’t enough for anyone to question the overall success of JP Morgan Chase. However, it could be argued that artificial intelligence can help to prevent human errors such as this, even though the company went out of their way to ensure that the loss was buffered in many ways. The company went out of its way to use strategies to offset the loss, that is still infamous to this day. Christopher Whalen at Tangent Capital Partners also believes that it is clear that JP Morgan Chase did everything that they could to hide the loss, stating: “I think they did as much manipulation as they could have to hide the loss. Some businesses were strong, but I don’t think they would have tried so hard to boost earnings if the London Whale didn’t exist.”
While it will obviously cost a certain amount of money to shift in terms of technology, it is estimated that artificial intelligence will actually help the finance industry over $1 trillion by 2030. It’s not easy to see how these costs will be saved. For example, imagine how decades ago, an individual would have to deal with a human being for every financial transaction. These days, between using a phone number or an ATM machine – many of these interactions are less necessary. In addition, the fact that there are banking apps that also use AI will make it so that banks save a massive amount of money in overhead, as well. The bank will not have to employ as many cashiers and tellers as a result, which means that they can save in terms of operating costs.
One great example is that Bank of America is already utilizing Erica, a chatbot that implements artificial intelligence, in its banking app. Unlike brick-and-mortar locations, users can access this feature 24/7, which makes for much more convenient customer experience. Wells Fargo has also been vocal about how it plans to explore artificial intelligence, as well.
In addition, with regards to hedge funds – artificial intelligence will play a huge role. Unlike many other sectors; artificial intelligence can actually apply to trade without any human interference. Aidyia is a Hong-Kong based hedge fund that already is utilizing artificial intelligence. The chief scientist and co-founder of the hedge fund, Ben Goertzel, is open about this fact, stating: “If we all die, it would keep trading.” It’s obvious that artificial intelligence’s role in the finance world is just beginning, and it should be interesting to see how this trend continues.
The Workforce Is Changing
The finance industry certainly isn’t going anywhere by any means, but that doesn’t mean that those who choose to work in the industry might have different priorities. For those who are unaware, the United States is the largest economy in the world. Guess what is the largest percentage of the workforce in the United States now? You may have guessed it because the term is everywhere: millennials. While there are some that consider millennials to be impatient and entitled, thanks to lists made at Buzzfeed, for example – that certainly doesn’t mean that they aren’t important. For those that aren’t aware of the term – a millennial is an individual who was born between 1980 and 2000. Johnftucci.com understands that the finance world is changing, which is why we are dedicated to elaborating on just how quickly and dramatically these changes are happening.
Money is important for everybody. There is no denying that, and there aren’t many people that would try to. However, one aspect of millennials that is interesting is that they are seeking more jobs that are able to be “purpose-driven”, meaning that they wish to work somewhere with principles that align with their own. In fact, when millennials are surveyed, they often speak about how they want to make a positive difference in the world and work at a company that aims to do so, as well. This certainly has implications for many financial firms, companies, and organizations, who might need to pivot to make sure that their message and objectives are more purpose-driven. In fact, they are even willing to compromise financially to know that they are making the world a better place. Susan Sobbott at American Express elaborates on this concept, stating: “Millennials are seeking work with meaning beyond just making money, and they’re willing to make trade-offs to achieve their own definition of success.” It’s hard to deny the overall growth of remote jobs, as well.
It’s also estimated that by 2020, 40% of the workforce will be part of the gig economy. Considering that this is over ⅓ of the workforce – the finance industry will have to figure out how to deal with these millions of workers. More workers than ever today are hoping for a flexible schedule, and make that a priority. This also might end up saving money for companies, who are sometimes able to not only hire freelance workers at lesser rates but also can access skills that their workforce might not be familiar with. It isn’t hard to tell that the attitude of constantly going into the office daily isn’t as essential these days. More millennials are placing emphasis on spending time the way that they want to, whether it involves family time or wanting to travel. This shouldn’t come as much of a surprise, given the fact that millennials are spending money on experiences more than objects these days.
The finance industry will have to figure out how to appeal more to remote workers, or those who might not want to work within a set schedule. American Express is a company in the sector that seems to already understand this.
Technology truly has made our lives more convenient than ever, even if it has its drawbacks. In 2019, we can order quality products and have it delivered to our doorstep within 24 hours. We can communicate in real-time with people all around the world, and create content that could potentially lead to a living. This obviously wasn’t an option decades ago.
Finance truly is positioning towards the mobile sector. For example, in areas where countries are trying to focus on digital payments rather than cash payments, apps provide a way for individuals and businesses to conduct business when cash might be more of an issue. Many would never have guessed that the taxi industry would be disrupted by a mobile app, but Uber has proven that it is one of the most valuable startups in the world.
There are mobile apps that offer some amazing features, as well. There are mobile banking apps that allow users to take a photo of a check, and it will deposit into their checking account. A user can even notify their bank that they are traveling just by moving their hand on their phone! Whether you are attempting to locate ATMs, track your spending, or more – it is clear that financial institutions are taking the mobile apps very seriously.
There are also more individuals that might even start paying with their phone than using cards, for example, and many believe that mobile payments will be huge in 2019.
More emphasis will be placed on cybersecurity when it comes to the finance world, and it’s with good reason. The truth is that no matter how well-known or powerful a company is – there seems to be nothing stopping the fact that cybercriminals can access private data. There are some data breaches that don’t end up being a huge public concern, while there are others that end up with actual crime being involved, records being sold on the dark web, or identity theft and consumer fraud. For those who think that it can’t happen to them – consider this: the 2013 Yahoo hack affected a staggering 3 billion users. When you consider that there are somewhere around 7.7 billion people on Earth – it’s easy to see how this is a significant data breach.
The scandal that unfolded in 2018 regarding Facebook and Cambridge Analytica also showed people just how easy it is for their information to be used to influence a presidential election, which is why the topic of cybersecurity and privacy is more sensitive than ever. Equifax is a consumer reporting agency that also is a source of very sensitive data, as well, and also suffered a hack, as well.
It’s no secret that there are many financial institutions that are investing in cybersecurity, and why shouldn’t they? If they don’t, they risk their reputation and their assets. It will certainly be interesting to see which banks are able to truly emerge in terms of being the “safest” bank. The beauty of banks being involved in every sector in the world is that they could actually invest in developing new cybersecurity technology, and they could then potentially sell or license the technology to the competition, as well. The global cybersecurity market is worth billions, and there is no doubt that it will continue to be a massive factor throughout 2019 and beyond.
Blockchain technology has garnered a lot of attention thanks to the cryptocurrency markets. While there are many in the finance world that might downplay the importance of bitcoin – others truly believe that cryptocurrency and blockchain are the future. In fact, thanks to the fact that JP Morgan Chase has actually launched a cryptocurrency – don’t be surprised if more financial institutions decide to jump in the space. Why wouldn’t they? The potential for blockchain technology is quite immense.
For those that are unaware, blockchain is a technology utilizes distributed ledger technology and is called blockchain because information is recorded on “blocks”. The blocks are not only transparent for all to see, which means increased transparency but also are secure and resistant to modification in a way that no other technology has achieved.
There are all sorts of banks that are already exploring blockchain. For example, PNC Bank, which is a top 10 bank in the United States, is using Ripplenet, as well as other companies such as American Express and Santander. While there are transactions that would take days or even weeks otherwise – blockchain allows these transactions to happen in real-time, and with much lower transaction fees. For an idea of just how revolutionary blockchain can be for finance, consider this – over $700 million was moved for less than a penny recently, using the Ripple token (XRP).
There are many governments that are exploring how blockchain could help make their operations more efficient, as well. Some of the most powerful banks in China, one of the world’s superpowers, already utilize blockchain technology, even though they have cracked down on the cryptocurrency sector overall. Because blockchain is known for its integrity, the city of Zug in Switzerland has already utilized the technology for voting purposes, and Iran is apparently looking to see whether they could revamp their financial infrastructure with the technology, as well.
Blockchain has been a “buzzword” for some time now, and given the fact that it can disrupt various sectors in terms of transparency and efficiency – don’t be surprised when it becomes a big finance trend in 2019, as well.
It’s obviously very hard to tell the future. Paul Krugman once said that he believed that the Internet wouldn’t have more of an effect on the economy than the fax machine. Does this mean that Krugman was actively trying to throw off human beings, and prevent them from discovering how immense the Internet would be for the economy? Of course not – he simply was wrong about the sector.
One thing is for sure – human beings need finance, but that doesn’t mean that it won’t change dramatically. We all know how much the workforce has culturally changed, and there appears to be a lot of distrust surrounding Wall Street that can still be traced to the 2007-8 recession. Some believe that the millennials simply lack trust – but do they have a reason? After all, Facebook is everywhere – boasting not millions – but billions – of monthly active users, and we have now seen that it can influence the election of the president of the United States. Similarly, it seems like some of the most powerful corporations in the world get hacked. Why should anyone feel as though their information is safe? This is why cybersecurity and blockchain are sure to play an integral role in the future of finance. With more of our time than ever being spent on mobile apps, it’s obvious that finance would cater to that trend, as well.
Artificial intelligence is definitely something that is hard to predict, of course. We do know that Elon Musk is certainly worried about it, which certainly is something that we need to worry about, considering that the military could use it in ways that could lead to a potential world war. Stephen Hawking, who is widely considered one of the most brilliant human minds of all time, also believes that we should be concerned about the sector, as well. Of course, in terms of finance, there are certainly people that are worried – probably that a computer or algorithm might be able to trade better than them, and take their jobs. However, as of right now, that isn’t exactly occurring in finance, and there is no need to worry about AI in terms of “replacing jobs” in the sector.
However, financial firms certainly might have to do things differently if they want to appeal to the millennial sector, who increasingly want to work on their own terms, and with a purpose. This certainly doesn’t mean that they are lazy or entitled, but simply means that companies in finance should find a way to channel that energy and passion into new initiatives, whether it involves mentorship, social impact, or some other aspects. Time will tell to see just how finance changes in 2019, but tune into johnftocci.com to stay on top of the latest news and updates.
Quora: How to Use Quora to Build a Brand in 2019 (Guide)
Quora is a cool place where someone can ask just about anything, and if you do it right, you can set yourself up as an expert in many areas. It is the “Wikipedia” of social media, and the key is to use targeted words to not only highlighted your page on Quora but also find questions you can answer.
The site is a continually growing user-generated collection of questions and answers. All the questions and answers are created, edited, and organized by the people who use them. While many people use Quora as a resource for research, information, and general interest, some use Quora to add to and build their social network.
There are many well-established questions and answer sites, but Quora differs from its predecessors in three main ways:
- Quora puts a heavy emphasis on the quality of issues.
- It allows users to vote on answers and encourages accountability amongst users.
- Quora allows users to follow topics that interest them.
Like Reddit, Quora has an “upvote” “downvote” feature. This feature is an essential part of Quora’s operating system. By voting an answer as good – an upvote – or poor – a downvote – it lets users filter answers, allowing the most useful answers to be ranked at the top. This also helps to determine thought leaders and set the pace for the most listened to experts on the platform.
- You can set up on Quora, just like LinkedIn’s publishing platform.
- You can search for specific questions or topics related to your business and follow these to receive notifications of new questions.
Recent estimates show that nearly 775,000 people access Quora each month in North America alone, which is a significant audience of curious knowledge-seekers. In addition Marketing on Quora can gain you:
- Exposure to Quora’s 700,000+ monthly visitors.
- Build expertise and authority on your chosen topic.
- Learn from others—users, customers, industry experts.
- Answer questions about and suggest your product to askers.
- Find out the questions people are asking about your product, niche or industry.
If you’re representing your company, or, maybe, you’re an expert on a subject and industry, but either way, you’d like to establish yourself as a thought leader on Quora. While answers are usually upvoted and downvoted democratically, once you’re beyond the initial phase, there are some steps you can take to improve the quality of your answers and optimize upvotes.
While quantity isn’t quality, of course, the longer responses more engaged answers tend to fare better on Quora because they provide a more thorough answer to a question. This doesn’t mean you should pad your answer, but taking the time to really engage with a subject will likely benefit you. A second great way to improve the quality of your answers on Quora is through sourcing.
Sources add credibility to your answers. Remember, some of the people posting answers are top tier professionals; to compete with their responses, it’s important to be as thorough as possible. Providing links to external sources will strengthen answers significantly.
How to Create the Optimal Quora Profile
Remember that every time you leave an answer, a bit of your bio is viewable right at the top, which is a great opportunity to extend a little branding and marketing.
Quora shows the first 50 characters of your profile (your name and bio) as a tagline above your answer. Remember to mention your brand name as close to the beginning as you can and make the most of the allowed 50 characters. In addition, you can mention your social media expertise when answering social media questions and your engineering expertise when answering questions about development or engineering, for example.
To set up an optimal bio:
- Click on your profile page. In the right column, you’ll see a list of “Knows About” topics. Next to each topic is a link to “Describe your experience.” Clicking here will let you set the topic-specific bio.
Now go ahead and complete your Quora profile using as many sections as you can.
- A detailed About Me section.
- Add areas of expertise.
- Include interests.
- Your cities.
- Schools & colleges you’ve attended.
- Previous companies.
- Connect your other social media accounts.
Find the Best Questions to Answer
Here is a strategic way to answer questions:
- Search for your chosen topic. This will narrow down the questions significantly.
- Choose a topic that fits your business
- Find threads with lots of upvotes.
- Find new questions.
Answer a Question With Authority
The best Quora answers are those that provide statistics, sources, and references and are passionate about the topic. Once you’ve written “good and short” answers, you can add a link to what you’ve referenced, which is particularly great if the info is available in long-form on your blog or website.
Re-Answer Questions You Answered On Your Blog
This is called repurposing content and help make your blog posts and articles provide value long after they’ve published. Search your blog posts, reference them to Quora questions, dig out the questions that you’ve answered, and go find these questions on Quora. Then simply share your answers to the Quora questions, linking back to the blog post for complete details.
Build a Quora Page for Your Business
You can create a page on Quora about anything and this makes for a great chance to build a company page for your business.
Start by searching for your business’s name in Quora, click the “Add Question” box and click “Create Topic. “Once your topic is live, you can request for the Quora community to review the topic. This is particularly helpful for people wondering if they should invest in a subscription to a service or otherwise get involved with a company. For you, it’s a great way to add a bit of social proof and testimonials to your brand’s presence on Quora.
Get Quick & Easy Crowdsourced Content
The idea of crowdsourced content follows the idea of how to ask people their opinion on a topic and collect all their answers into an article. You can ask for stories or experiences that people have had
Great examples of questions like these include:
- What is a good social media marketing plan?
- How do I get more subscribers?
- What is the best email marketing blog?
Make sure your question is unique and categorized correctly. This will help the right people find it and then invite certain Quora users to answer the question. You’ll see this option after you’ve posted your question to Quora. Finally, do headline research by typing your keywords into a Google or Bing and reference the autocomplete functions. This is a great way to learn how people ask things and word yours the same with Quora.
Find High Volume Topics That Don’t Have a Single “Big” Keyword
The best SEOs know that the volume for any single keyword is only a fraction of the total volume for a keyword theme. Generally, traditional keyword research looks for the big, high traffic keyword and uses that to explore the rest of the topic. This approach assumes that searchers generally all search in the same way. The thing is searchers use all sorts of queries to describe a complicated topic, so that topic may have a super-high search volume but will remain hidden. Quora can help you find these popular topics to use on or off the platform.
Steps to find Popular topics on Quora:
- start with the Most Viewed Writers Page
- look at the Top 5 questions in that Topic
- Look the most trafficked questions of the top writers.
- Gear your answers to these findings
Explore Top Pages in Links, Shares & Growth
Quora not only has a lot of user-generated content, but it also allows its content to be indexed by Google. And so Quora itself generates a ton of organic traffic. In fact, many of its pages rank for some of the most competitive terms on the internet.
Use Quora in General to Find High Relevance / Volume Terms
You can also use Quora to reverse-engineer extremely high traffic keywords. So instead of looking for relevant keywords for your website, you can use Quora to find what keywords represent an opportunity to target and use those in your site or blog.
Doing these small things can help you use this growing platform for building your brand and reaching some people, not on Twitter or Instagram.
When it comes to new ways to make money online, a lot of people do not know about the possibility of selling stock photos. Stock photos are photos that are available to download either for free or by purchasing them online. This allows creators to use your photo for things like their business, social media, website, and much more.
Photographers and freelancers can make a killing by selling their stock photos online. At first, you may struggle to get people to download your photos, but as you improve you can see your revenue skyrocket.
How Do I Sell Stock Photos?
If you would like to sell stock photos, you will first need to either take photos or use photos you already have. Make sure that this is your content and that you have permission to sell this photo, or you can face legal trouble.
Create a Plan to Sell Stock Photos
If you do not have any photos yet, it is a good idea to figure out a plan for yourself. What type of stock photos do you want to sell? Nature, landscape, business, black and white, the possibilities are unlimited!
Take Some Stock Photos
After you have an idea of what you would like to sell, you need to go out and take high-quality, professional photos that are worthy of being sold. The higher the quality of your images, the more likely that they will generate you revenue.
Edit Your Stock Photos
You can even edit your photos using your smartphone by finding an application on the App Store. This is not a bad way to go if you do not want to pay for editing software.
Create an Account With Shutterstock
Shutterstock is a service that allows people to buy and sell stock photos on the internet. You will be able to sign up for a contributor account and begin selling your photos immediately. Provide your name, address, email, and select a payout method and get started!
Upload Your Stock Photos
Once you have some photos you would like to upload, proceed to upload them. Shutterstock will take a few days to review your photos, but once they are online, you will be able to generate revenue from them.
Promote Your Portfolio
A good thing to do once your photos are live is to begin promoting your portfolio. Your portfolio is the center of all your images and will be used to display all the images you upload. It is a good idea to try to drive as much traffic as possible to your portfolio to drive more sales.
A few ways to do drive more traffic to your portfolio are the following:
If you do not have social media already, it is a good idea to get on now. You will want to begin creating free and original content in order to generate a following. Once you have a following, promote your Shutterstock portfolio.
You can do this by uploading snippets of your stock photos with a watermark to prevent people from stealing it. Once you have the image displayed, link the Shutterstock link to drive traffic.
If you have a website, it is a good idea to use this as a platform to promote your Shutterstock portfolio. Add a link to your portfolio, and let your traffic hopefully convert into downloads.
You may even want to add a separate portfolio page on your website that displays each image you have available on Shutterstock. Making it as convenient as possible for people to see your images is the key.
Since you are in the business of selling stock photos, why not put a link to your portfolio on your business cards? It is a great way to start getting people to view your images and possibly download them.
A lot of people nowadays have an email list, so use this to drive traffic to your portfolio. Email marketing is an effective way to convert impressions, so why not? Maybe create a weekly email showcasing all your new photos.
If you have a passion for photography, why not sell stock photos? It is a great way to use your passion to earn extra income in 2019.
The important thing is to be consistent about it. Try to have a consistent stream of new high-quality images being uploaded on a weekly, biweekly, or monthly basis. If you can get 50-100 new photos uploaded a month, you shouldn’t have an issue turning this into a side-hustle.
Twitter Optimization: How to Improve Your Twitter in 24 Hours (Or Less)
How Do I Improve My Twitter Account in 24 Hours?
Twitter is a social network that in the first quarter of 2019 reported having 68 million monthly active Twitter users. Having this many monthly active users is massive. If you are interested in personal branding or growing your business, Twitter cannot be ignored.
We now know that Twitter is not a social platform that can be taken lightly. You might ask, where should I start? The first thing I recommend is that if you do not have a personal Twitter account or one for your business, sign up right away. It is important to utilize this platform for consistent growth.
For this reason, I decided to create this article that will give you tips on how to improve your Twitter account in less than 24 hours.
Step 1. Optimize Your Twitter Handle
Your Twitter handle is the first place you should look if you are trying to improve your Twitter account. Your handle is the wording after the @ symbol on someone’s bio. It is how your account is identified on Twitter.
I recommend for both a personal and business Twitter account trying to get your exact name as your handle. My handle is @JohnTocci which identifies my first and last name on my handle. If your first and last name is taken, try adding your middle initial, or using some other variation.
For a business, try to get your exact name also. If it is taken, maybe adding something like “LLC” or “corp” after your name will not be taken.
Step 2. Optimize Your Twitter Profile Photo
If you do not already have a profile photo for your account, you should invest in taking a professional high-quality photo. Tons of local photographers would be willing to do this for you, and it will add a lot of value to your profile.
Having a profile photo is extremely important in building a personal relationship with your target audience. Taking a clean, professional photo will make you stand out. My current profile photo on my personal Twitter is shown below. You can see that it is colorful, professional, and also shows what I look like.
All of this allows me to build a stronger connection with the people I am trying to get to follow me.
If the account you are trying to market is a business, use your company’s logo. It is important for building your brand and getting people to associate your logo with your company.
Without a profile photo, your business will struggle to get growth on social media. It is crucial to get a profile photo ASAP.
Step 3. Optimize Your Twitter Banner
Your Twitter banner is a 1500x500px image that can be used for a variety of purposes. The important part of your banner is to also link to your other social media to cross-post your content.
I recommend doing the following based on the type of account:
If it is a personal account, I recommend using a few different types of banners depending on your strategy.
If you are a photographer, I would suggest using either a picture of you holding a camera photoshopped into one of your photos.
Businessman and finance professionals can use a wide-angle photo of them sitting in a desk with a client, or something else. If they specialize in the stock market, they might want to create something that includes stock symbols.
Showing a professional photo of you with your name photoshopped onto the banner would be an excellent strategy for celebrities. Also, a colored background with your name on it works just fine also.
A picture of you playing an instrument, in the studio, or performing will work great for your cover photo. It shows you at the moment and provides people with a personal reason to follow you.
Since you are a comedian, try to have a funny photo as your banner. It adds value to your followers and gives them a reason to follow you.
Since you are an artist, this is a great way for you to show your skills. Whatever you can create that is appealing and think would look good for your Twitter banner will work.
If the banner is for your business, a simple colored background with your logo and business name will do the trick. You may also use your banner as a way to showcase your products and a coupon code to provide more value to your account.
Make sure to link to your other social media networks to also add more value to your account.
Step 4. Optimize Your Twitter Bio
Your Twitter bio is 160 characters long and gives you the opportunity to tell your audience who you are and what you’re about. You should focus on optimizing your twitter bio to show up in the Twitter search to get more followers.
With your personal account, you will want to optimize your bio depending on what you do. If you are a writer for BuzzFeed for example, you might want to do something along these lines.
If you are a blogger, owner of a business, or anything else, you may want to do something like this. (This is my bio for my Twitter account.)
The bio in this example shows that I am a blogger, I own Zizzlo LLC, and that I am a student at Temple University. This gives my followers short information about who I am, and it builds a personal relationship with them.
With a business account, it is important to give your followers a reason to follow you. Putting a coupon code, a catchy phrase, or using branded hashtags is a great way to use the 160 character bio.
@CocaCola, for example, uses this as their bio.
Spreading optimism, one bottle at a time, or maybe two bottles to share.
This is simple, catchy, and gives users a reason to follow them. Be creative with it.
Step 5. Delete All Controversial and Unnecessary Tweets
Using Twitter search, search your account and key phrases that you have used that may not be professional on your account. If in the future, someone decides to look up bad things you have said, they will be doing this also.
Get one step ahead of them and delete anything that can cause you to have a publicity issue in the future.
Also, anything that does not provide value to your followers should be deleted. You can use programs to delete your tweets in bulk. It may be worth it to delete all your tweets.
Step 6. Schedule 7 Days Worth of Tweets With Buffer
Once a week, I like to use the app Buffer to begin scheduling tweets. It is an efficient way to keep my timeline active with relevant content throughout the week.
The type of content you decide to post is completely up to you, but it should be relevant to your niche. Think to yourself, what would my followers like for me to tweet?
Step 7. Look at Your Twitter Analytics
Go to your Twitter analytics to view what type of things your followers are interested in. Here, you will also find information about your account that can be useful to help grow.
Use this information to create a strategy to grow your Twitter account.
Step 8. Try to Get Verified on Twitter
The verified badge is the blue checkmark that appears next to a user’s Twitter handle. Getting verified on Twitter is not easy, but if you know the right people you can be verified.
Optimizing your Twitter account does not need to be a lengthy process. If you follow these steps, you can really have a better looking Twitter account in less than 12 hours. It is all about how you use the time, and what you do to create a more appealing account for followers.
Try to look at what your competitors are doing to attract followers. By doing this, you will get an idea of what you should be doing to stand out.