How to Grow Your Instagram & Build Your Brand

Everyone knows that Instagram is a huge platform that has grown well beyond a simple social media platform for interacting with friends. Like Facebook (which acquired the platform in 2012) it has become a global marketing giant for both celebrities, small businesses, and large corporations. Facebook took the initiative and helped grow Instagram into 77.6 million active users and allowing cross-posting with its own 1.74 billion users, thus tripling Instagram’s reach.  The platform is now a necessity for growing a brand and has even created its own set of celebrities that promote both their own- and third-party products.

Bearing all that in mind, one must jump on the platform to tap into a huge market and slew of potential customers, but how does one grow the following you need to sell your product or service?

Find a Niche

A niche is important to any Instagram Influencer. You want to be known for something, is it fitness/nutrition, entrepreneurship, small business, brand building, or even drama? All these categories are wide and diverse, but certainly not the end all. You must decide whether is a product, service, or even just yourself you are promoting. Once that decision is made, choose your category or niches and concentrate on it.

Follow Accounts Within Your Niche

This allows users to follow back and start seeing your content. This is the easiest way to get people to start following you, so follow more accounts! You can find people in your niche by searching related hashtags or just for the same type of or similar product or service that you offer or ones that promote the same ideas. For example, an aspiring drama comedian might follow Tania Mongeau, a motivational speaker might follow Tony Robbins, and an aspiring entrepreneur might follow Gary Vaynerchuk, Alex Beckman, Roberto Blake, or Barbara Corchran.

Unfollow Accounts

Unfollow any accounts that are inactive. Do not follow back profiles who do not follow back or are not actively posting or commenting on others. Dead accounts or those who do not replicate your support do not deserve your time or attention, so use an app like Cleaner to unfollow these people.

Post on a Consistent Schedule

At least once a week. Posting once a week will allow you to have consistency on your profile which is great for getting discovered and will help move you up on the complicated algorithm that all social media platforms use. Staying consistent, current, and relevant is key on all social media. In a recent study, it was found that the algorithm on YouTube (and probably all social media) favored accounts that post daily or several times a week, it is not recommended that you “spam” your followers but staying in their eye with quality content is important.

Post Quality Content

Quality content allows users to engage with more of your posts. Posting high-quality images will help your Instagram grow organically through more likes and follows. Do not post things like screenshots or random photos from your camera roll, but instead take relevant and pleasing photos that relate to your message or product. Think of Instagram as your “coffee table book”, where the pictures tell your story.

Engage with People

When people follow you, DM them and thank them! This shows you care and are willing to put the time in to thank them for something so simple. Comment and like people’s posts in your niche and watch your follower count skyrocket.  Remember when we said unfollow dead accounts that do not replicate your efforts, DON’T BE ONE OF THESE DEAD ACCOUNTS toward others. This is true not just on Instagram, but on all social media platforms. Get on Facebook, Twitter, Quora, YouTube, and Reddit, find those related to your message and get active on their pages. Respond, make videos, answer questions (Quora) and all the while mentioning where they can find you. A disclaimer here, make sure your responses to other influencers are helpful and professional, showing respect to the other influencer, never hateful or aggressive.

Post More Stories

Become the product that people want and show people what you’re doing in your life.  Make Instagram your personal story time and use it to show how you progress over time in making yourself and your business better. Also, stay real in that you not only talk about success but your failures, as well. This makes you relatable to others and by showing how you fixed the issues validates you as an expert in your niche.

Meet People and Share Your Instagram

Talking to people in real life is one of the best ways to meet new people and get new followers. Always have a “conversational pitch” ready and talk about your product, brand, or service in every interaction possible. Whether you are in an elevator, in line for coffee, or playing sports be ready to share your message. In addition, take the time to visit your local area and get involved! Go to local trade shows, Chamber of Commerce Mixers, and even city and student council meetings, where you can meet the local movers and shakers that can help get the word out on and may even have a need for what you are promoting.  Another great method is to offer to speak at some of these events, even if you are not a great public speaker you can put together a few minutes on your niche. The key is to give accurate information that will be useful to those listening and you instantly become a sought-after expert in that area.

This is a non-exhaustive list of ways to grow your Instagram following and your brand in general. In the end, it takes consistency, time, and daily activity to stay in the public view and to catch the fickle eye of the public. Perception does equal reality in today’s social media world, so make sure your Instagram and your life as appealing as possible. For a video breakdown of these points visit my YouTube channel here!

Check out Finance Sectors Projected To Grow


When it comes to making money, people often think of a job. Jobs allow people to trade their time for money and happens to be what most people do. The problem is, you have only 24 hours a day, and not all of these hours can be spent working. Forex, on the other hand, is a business model that allows your money to work for you 24 hours a day.

Owning a business is the next reasonable way to make a living, but not everyone has an entrepreneurial spirit. Besides, business requires you to tie up most of your liquidity in inventory, supplies, labor, rent, etc. Anyone who does not already have a lot of money will need a loan, which charges interest.

Luckily, trading the foreign exchange market can be a reasonable and profitable way to earn an income. Forex (foreign exchange) trading is a popular method to make money using the money you have. It allows you to work from your computer, set your hours, and be in charge of yourself. The forex lifestyle is fun and can become your next opportunity.


Unlike a job, forex has no earnings cap. Forex trading is the process of buying or selling currencies to make money. Primarily, people will trade currencies to make money in the forex market.

The currency market can be a long-term solution to earning extra income. What forex traders do is use real money combined with technical analysis on a forex pair. After the review has been done, they will use their forex broker to make an educated decision on where to enter a trade, hoping to make a profit.

Forex and Casinos

Now, if you have never heard of how a casino makes money, you will be shocked. A casino offers people the opportunity to gamble their money with the hope of turning a profit. This is done through table games, slots, and more.

Casinos have what is known as the house edge over a game. Basically, on each contest, the casino will win more than 50% of the time on any game. Using basic mathematics, you will realize that a casino is not concerned with short-term losses. They are in it for the long-run.

Forex traders can learn a lot from casinos. In forex, you should not be worried about being correct 100% of the time while trading. A common misconception is that the only way to be profitable trading forex is to be right, but nobody is right 100%. In reality, forex is not about being right; forex is about being profitable. 

How to Trade Forex

The first thing any forex trader should have is an internet connection and a computer. You will also need some cash to start trading on your account with, so make sure to have around $100-$1000, to begin with. If you do not have the money, to start with, consider a demo account as this will allow you to use the trading platform without any risk. A demo account can be a great way to learn.

Risk: Reward Ratio

A risk: reward ratio is a ratio that will define how profitable you will be trading the market. Before entering a trade, you will have to decide how much you are willing to risk to gain a certain amount.

For example, if I have three risks: reward ratio, this means that for every $1 I risk, I have the opportunity to make $3. As a rule of thumb, I keep my risk: reward ratio at a minimum of 5, meaning at a minimum, I need to be right two out of ten times to break even.

Positions Trading

In simple terms, positions trading is when you set a stop-loss and a take-profit order based on your risk: reward ratio. I use TradingView connected with to do all my trading. Combined, you can easily set your positions with the designated risk: reward ratio.

With positions trading, you are setting entry to the order first. This is where you first decide if you are going to buy (go long) or sell (go short) on the trade. After this, you will set your stop-loss and take-profit orders based on the risk: reward ratio.

Almost every broker will let you choose the appropriate risk: reward ratio. This is not something you need to worry about. What is more important is that you set the positions accordingly, and do not move them.

The reason you do not want to move your positions after setting them is that you are playing probability. If you only need to be right two out of ten times to break even, it will be hard for you to lose money long-term. However, if you start moving your positions, you mess with probability.

Technical Analysis

Technical analysis is where people use charts, indicators, patterns, to predict where the next move is. Using technical analysis, traders can give themselves a profitable edge over the market. Like a casino, this is the way traders can give themselves an advantage. When it comes to how to make money trading forex, technical analysis is what most people struggle with.

The critical part of using technical analysis is not to rely on one indicator or too many indicators. did a cool article about this, but indicators by themselves are usually not profitable. Forex is something that requires a strategy, not just one indicator will unlock the benefits of forex.

Instead, indicators should be combined with patterns and other technical analysis to develop a strategy. The strategy I use utilizes a combination of three components of technical analysis. Simple chart patterns such as the head and shoulders pattern, Elliot Wave Theory, and double tops are the first component.

Head and Shoulder Pattern

Head and Shoulder Pattern

Double Top Pattern

Double Top Pattern


Elliot Wave Pattern

Elliot Wave Pattern

The next component I use is the chart overlay Fibonacci retracement. Fibonacci numbers give great points to enter and exit trades on and are critical to the Elliot wave principle. Elliot waves tend to bounce off of Fibonacci retracements, so this is a good point to set your entry orders at.

Fibonacci Retracement

The third component I will use is the RSI indicator. This indicator will let me know if the market’s trade volume is currently overbought or oversold. If all three of the components signal an entry, I will place my trade using a risk: reward ratio of 5.

RSI Indicator


Knowing all of this, you can make a decent income. I have now shown you my strategy and explained how to be profitable trading forex, so my suggestion is to go use a demo account. A demo account will let you test these strategies before ever using your own capital.

You can use to start trading with a demo account and see how profitable you can be using this strategy. You can also check out a few of my other articles such as:




affiliate marketing


Everyone loves the idea of using their social media presence to generate income for themselves. With successful affiliate marketing, social media can be an excellent platform for spreading your affiliate link. Affiliate marketing is a great personal online business strategy that you can develop. This type of business does not require a whole lot of startup costs. The focus is more on marketing, and less on business strategy.

Twitter can be an essential tool for anyone looking to make extra income from twitter affiliate marketing. Affiliate marketing allows influencers to earn a commission for products they promote through an affiliate link. The job of the influencers is to spread their affiliate link using their social media presence and influence to generate sales.

If you are new on Twitter, it will be hard to earn any profit through affiliate links. At this point, it will be much more important to grow your following than it will be to sign up for an affiliate network. Investing in promotion, putting out relevant content, and building your brand should be your priority.

Affiliate Marketing

An affiliate link is a link that a company will give influencers to get free exposure in exchange for a commission on the sale to the influencers. If you have watched YouTube, you will probably see YouTubers promoting products or services with their sign-up link in the description.

Usually, the link will give you an exclusive discount on the product or service. The consumer benefits from a premium, the business benefits from free marketing, and the influencers benefits in the form of commission. Affiliate marketing has become such a big market that businesses cannot afford to ignore.

How to Get an Affiliate Link

If you have a sizeable social media following already, it is time to get sponsored through an affiliate program. Look at your analytics and see what your audience has an interest in searching. If you look at your audience, you will see a few things. Gender, age, interests, and more.

I have a strong male social media following between the ages of 18-25. I used this information to contact Tiege Hanley, a men’s skin care system and offered them my platform in exchange for an affiliate link. With this link, I can market a product I use regularly and earn an income using my Twitter.

Next, you want to make sure the companies you reach out to are high-quality companies. The last thing you need is to promote a product that is of low quality and destroy your online reputation. Use Google to find reputable companies and products to get an affiliate program. Here is a list of a few companies you can promote based on niches:

Dollar Shave Club – Male Demographic

Bluehost – Technology Demographic

Amazon – All Demographics

Bovada – Male Sports Demographic

Using Twitter Marketing

Now, after you have an affiliate link, it is essential to start spreading this link. You will want to use your social media to begin spreading this link. Twitter, Facebook, YouTube, and Instagram, are great platforms for affiliate marketing, but the one we will focus on is Twitter.

The reason I like to use Twitter is that I have had the most success on this platform. The way I use Twitter to get sales is to tweet relevant information to my product with my affiliate link. Suppose I post an article pertinent to men’s skincare, I will put my affiliate link in the tweet also.

Something like “Check out Tiege Hanley, the most uncomplicated men’s skin care system out there. Use promo code: JOHNTOCCI for 20% off your first order! Link:” works perfectly. It is short, to the point, and advertises your product.

First, on a regular schedule, I will retweet this tweet during the busiest hours on Twitter. I check my analytics to find the best time to post. The best time to post is when your followers are most active, allowing for more impressions on your tweet. The more reactions your tweet gets, the more sales are likely.


Using Twitter to spread your affiliate link is a task that requires a lot of time. You will need to build a sizeable social media following, but once you have a platform, you now have a money-making machine. Your Twitter should be able to work for you and earn you passive income through affiliate marketing.

The more sales you get, the better your income will be. If you haven’t already, start researching some target-marketing techniques to help optimize your posts for your niche. Doing whatever you can to help get more sales is vital to your success in affiliate marketing.