Latest posts by John Tocci (see all)
- Quora: How to Use Quora to Build a Brand in 2019 (Guide) - September 18, 2019
- Stock Photos: How to Make Money Selling Stock Photos in 2019 - September 7, 2019
- Twitter Optimization: How to Improve Your Twitter in 24 Hours (Or Less) - August 3, 2019
Quora: How to Use Quora to Build a Brand in 2019 (Guide)
Quora is a cool place where someone can ask just about anything, and if you do it right, you can set yourself up as an expert in many areas. It is the “Wikipedia” of social media, and the key is to use targeted words to not only highlighted your page on Quora but also find questions you can answer.
The site is a continually growing user-generated collection of questions and answers. All the questions and answers are created, edited, and organized by the people who use them. While many people use Quora as a resource for research, information, and general interest, some use Quora to add to and build their social network.
There are many well-established questions and answer sites, but Quora differs from its predecessors in three main ways:
- Quora puts a heavy emphasis on the quality of issues.
- It allows users to vote on answers and encourages accountability amongst users.
- Quora allows users to follow topics that interest them.
Like Reddit, Quora has an “upvote” “downvote” feature. This feature is an essential part of Quora’s operating system. By voting an answer as good – an upvote – or poor – a downvote – it lets users filter answers, allowing the most useful answers to be ranked at the top. This also helps to determine thought leaders and set the pace for the most listened to experts on the platform.
- You can set up on Quora, just like LinkedIn’s publishing platform.
- You can search for specific questions or topics related to your business and follow these to receive notifications of new questions.
Recent estimates show that nearly 775,000 people access Quora each month in North America alone, which is a significant audience of curious knowledge-seekers. In addition Marketing on Quora can gain you:
- Exposure to Quora’s 700,000+ monthly visitors.
- Build expertise and authority on your chosen topic.
- Learn from others—users, customers, industry experts.
- Answer questions about and suggest your product to askers.
- Find out the questions people are asking about your product, niche or industry.
If you’re representing your company, or, maybe, you’re an expert on a subject and industry, but either way, you’d like to establish yourself as a thought leader on Quora. While answers are usually upvoted and downvoted democratically, once you’re beyond the initial phase, there are some steps you can take to improve the quality of your answers and optimize upvotes.
While quantity isn’t quality, of course, the longer responses more engaged answers tend to fare better on Quora because they provide a more thorough answer to a question. This doesn’t mean you should pad your answer, but taking the time to really engage with a subject will likely benefit you. A second great way to improve the quality of your answers on Quora is through sourcing.
Sources add credibility to your answers. Remember, some of the people posting answers are top tier professionals; to compete with their responses, it’s important to be as thorough as possible. Providing links to external sources will strengthen answers significantly.
How to Create the Optimal Quora Profile
Remember that every time you leave an answer, a bit of your bio is viewable right at the top, which is a great opportunity to extend a little branding and marketing.
Quora shows the first 50 characters of your profile (your name and bio) as a tagline above your answer. Remember to mention your brand name as close to the beginning as you can and make the most of the allowed 50 characters. In addition, you can mention your social media expertise when answering social media questions and your engineering expertise when answering questions about development or engineering, for example.
To set up an optimal bio:
- Click on your profile page. In the right column, you’ll see a list of “Knows About” topics. Next to each topic is a link to “Describe your experience.” Clicking here will let you set the topic-specific bio.
Now go ahead and complete your Quora profile using as many sections as you can.
- A detailed About Me section.
- Add areas of expertise.
- Include interests.
- Your cities.
- Schools & colleges you’ve attended.
- Previous companies.
- Connect your other social media accounts.
Find the Best Questions to Answer
Here is a strategic way to answer questions:
- Search for your chosen topic. This will narrow down the questions significantly.
- Choose a topic that fits your business
- Find threads with lots of upvotes.
- Find new questions.
Answer a Question With Authority
The best Quora answers are those that provide statistics, sources, and references and are passionate about the topic. Once you’ve written “good and short” answers, you can add a link to what you’ve referenced, which is particularly great if the info is available in long-form on your blog or website.
Re-Answer Questions You Answered On Your Blog
This is called repurposing content and help make your blog posts and articles provide value long after they’ve published. Search your blog posts, reference them to Quora questions, dig out the questions that you’ve answered, and go find these questions on Quora. Then simply share your answers to the Quora questions, linking back to the blog post for complete details.
Build a Quora Page for Your Business
You can create a page on Quora about anything and this makes for a great chance to build a company page for your business.
Start by searching for your business’s name in Quora, click the “Add Question” box and click “Create Topic. “Once your topic is live, you can request for the Quora community to review the topic. This is particularly helpful for people wondering if they should invest in a subscription to a service or otherwise get involved with a company. For you, it’s a great way to add a bit of social proof and testimonials to your brand’s presence on Quora.
Get Quick & Easy Crowdsourced Content
The idea of crowdsourced content follows the idea of how to ask people their opinion on a topic and collect all their answers into an article. You can ask for stories or experiences that people have had
Great examples of questions like these include:
- What is a good social media marketing plan?
- How do I get more subscribers?
- What is the best email marketing blog?
Make sure your question is unique and categorized correctly. This will help the right people find it and then invite certain Quora users to answer the question. You’ll see this option after you’ve posted your question to Quora. Finally, do headline research by typing your keywords into a Google or Bing and reference the autocomplete functions. This is a great way to learn how people ask things and word yours the same with Quora.
Find High Volume Topics That Don’t Have a Single “Big” Keyword
The best SEOs know that the volume for any single keyword is only a fraction of the total volume for a keyword theme. Generally, traditional keyword research looks for the big, high traffic keyword and uses that to explore the rest of the topic. This approach assumes that searchers generally all search in the same way. The thing is searchers use all sorts of queries to describe a complicated topic, so that topic may have a super-high search volume but will remain hidden. Quora can help you find these popular topics to use on or off the platform.
Steps to find Popular topics on Quora:
- start with the Most Viewed Writers Page
- look at the Top 5 questions in that Topic
- Look the most trafficked questions of the top writers.
- Gear your answers to these findings
Explore Top Pages in Links, Shares & Growth
Quora not only has a lot of user-generated content, but it also allows its content to be indexed by Google. And so Quora itself generates a ton of organic traffic. In fact, many of its pages rank for some of the most competitive terms on the internet.
Use Quora in General to Find High Relevance / Volume Terms
You can also use Quora to reverse-engineer extremely high traffic keywords. So instead of looking for relevant keywords for your website, you can use Quora to find what keywords represent an opportunity to target and use those in your site or blog.
Doing these small things can help you use this growing platform for building your brand and reaching some people, not on Twitter or Instagram.